This session will explore how product packaging designers are innovating beyond basic function to become more responsive to the needs of their target demographic. By positively enhancing the user experience in this way, brands can build loyalty and increase buying frequency. Expert speakers will explore the factors influencing different demographics and look at how brands are designing for a new generation.

Chair: Guy Douglass, Creative Strategy Director, Sun Branding Solutions

14.30 - 14.55

The rise of single-person and multi-generational households-
simultaneously meeting the needs of one and many, young and old

Guy Douglass, Creative Strategy Director, Sun Branding Solutions

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14.55 - 15.20

Designing food packaging to be accessible to all consumers in an ageing population

Sarah Chapman, Product Development Specialist, Campden BRI Group

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15.20 - 15.45

Why does design for experience matter?

Suranee Abeysuriya, Strategy and Communication Director, The Big Picture

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15.45 - 16.00

Q&A and close of session


Back to packaging: healthier by design

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