WEDNESDAY 21ST NOVEMBER, GALLERY ROOM 8
This session will explore how product packaging designers are innovating beyond basic function to become more responsive to the needs of their target demographic. By positively enhancing the user experience in this way, brands can build loyalty and increase buying frequency. Expert speakers will explore the factors influencing different demographics and look at how brands are designing for a new generation.
Chair: Guy Douglass, Creative Strategy Director, Sun Branding Solutions
|14.30 - 14.55||
The rise of single-person and multi-generational households-
Guy Douglass, Creative Strategy Director, Sun Branding Solutions
|14.55 - 15.20||
Designing food packaging to be accessible to all consumers in an ageing population
Sarah Chapman, Product Development Specialist, Campden BRI Group
|15.20 - 15.45||
Why does design for experience matter?
Suranee Abeysuriya, Strategy and Communication Director, The Big Picture
|15.45 - 16.00||
Q&A and close of session