THURSDAY 22ND NOVEMBER, GALLERY ROOM 9

Emotions drive our choice of one product over another. So how can we use the power of shape, colours and other cues to influence perceptions and encourage healthier eating? In this session, expert speakers will also explore how applying neuropsychology principles can improve marketing techniques and influence consumers’ relationships and experiences with brands.

Chair: Chris Peach, Head of Packaging & Design, Walnut Unlimited

14.30 - 14.50

How marketers can harness neuroscience and use shortcuts to influence healthier food choices

Chris Peach, Head of Packaging & Design, Walnut Unlimited

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14.50 - 15.20

Building positive relationships with food: insights on what works from cradle to grave

Dr Georgina Cairns, Independent Consultant in Public Health Policy and Behaviour Change

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Sue Bradley, Coach, Eating Psychology UK

15.20 - 15.50

Human insights behind communication/brand effectiveness

Cristina de Balanzo PhD, Consultancy Director, Walnut Unlimited

15.50 - 16.00

Q&A and close of session

 

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