As health and wellbeing moves up the consumer agenda, this session will explore how brands are responding by investing in innovation in brand and new product development and focusing on creative strategies that will attract new experimental and health conscious consumers.

Chair: John Stapleton, Entrepreneur and Investor

12.45 - 13.10

Creating authentic health claims: food and drink transparency to build consumer confidence

John Stapleton, Entrepreneur and Investor

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13.10 - 13.35

Case study: How cultural shifts and consumer trends are changing
the future of breakfast consumption

Adrian Massey, Founder and Managing Director, C'go® Drinks

13.35 - 14.05

Beyond Black Tea: How Twinings is building an everyday enjoyable health portfolio

Catherine Coleman-Jinks, Head of Marketing Excellence, International Marketing, Twinings

Mary Say, Co-Founder and MD, Brand Potential

14.05 - 14.15

Q&A and close of session


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