THURSDAY 22ND NOVEMBER, GALLERY ROOM 9
In this session, entrepreneurs and more established brand owners will gain an insight into buyer mentality, identifying what buyers from independent shops to major retailers look for in new products and what influences their decision-making. Expert speakers will explore the importance of brand positioning, creating a stand-out retail marketing strategy and how to prepare a pitch which delivers maximum buyer appeal.
Chair: Jason Gibb, Founder, Bread and Jam Festival
|11.00 - 11.20||
Winning strategies for artisan suppliers looking to secure shelf space with independent retailers
Marcus Carter, Founder, Artisan Food Club
|11.20 - 11.40||
Case study: Ugly Drinks – the journey from challenger to mainstream
Joe Benn, Co Founder, Ugly Drinks
|11.40 - 12.00||
Selling into a major retailer: what are buyers really looking for in new products?
Chris Whittaker, former buyer at Waitrose and listings consultant, CW Consultancy
|12.00 - 12.30||
Panel: Buyer appeal – understanding what retail buyers look for in
Al Overton, Head of Buying, Planet Organic
Milena Lazarevska, Head of Origination, Future Brands, Sainsbury’s