Drawing on national and local campaigns designed to motivate individuals to change their behaviour, this seminar will evaluate the approaches and learnings of successful programmes. Speakers will share insight on how behaviour change and social marketing models can be applied to help reduce the obesity rate.

Chair: Edward Gardiner, Behavioural Design Lead, Behavioural Science Group, Warwick Business School

14.30 - 14.50

Understanding the social, economic and cultural barriers to choice
and implementing behaviour change

Stephanie von Hinke, Reader in Economics, Department of Economics, University of Bristol

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14.50 - 15.10

Helping people make healthier choices by improving the
food environment: Public Health England’s behaviour science approach

Dr Tim Chadborn, Head of Behaviour Insights and Evaluation Lead, Public Health England

15.10 - 15.30

Tackling obesity at community level: taking a whole system approach

Professor Paul Gately, Professor of Exercise and Obesity, Leeds Beckett University

15.30 - 15.50

Reducing childhood obesity: case studies from local, national and international projects

Michael Baber, Director, Health Action Campaign

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15.50 - 16.00

Question and answer session


Back to tackling obesity

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