More than ever content is king and as technology continues to redefine content, it is having a profound and radical impact on the way humans now interface with each other and the wider world. The average person gets distracted in just eight seconds and forms a first impression in a mere 50 milliseconds. This session will consider the impact of this on food and drink marketing, exploring the latest trends in social media, the key factors influencing content marketing success and the importance of creating a strategy that ensures content marketing and social media marketing work together effectively.

Chair: James Read, Founder, Giant Peach

13.00 - 13.20

Maximising influencer marketing content to create an experience around your brand

Harry Hugo, Co-founder and Chief Campaign Officer, The Goat Agency

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13.20 - 13.50

The importance of video in creating a successful content strategy
and influencing consumer choices

James Read, Founder, Giant Peach

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13.50 - 14.10

From Instagram to in your hands; turning fans into brand ambassadors

Lucinda Hurst, Content and Creative Lead, Brilliant Agency

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14.10 - 14.30

Champion content: how to turn 60% of your content into a grand national winner

Simon Lamey, Director, The Brain Wheel

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