Unprecedented consumer choice and expectation, combined with marketing overload, is driving marketers to go beyond personalisation and make the shift to individualisation. In this session, expert speakers come together to explore the latest technology, thinking and approaches to personalisation and individualisation.

Chair: Karen Poole, Senior Consultant, Huxly Global

15.00 - 15.20

Leveraging new technologies to stay ahead of the curve  
experimenting with artificial intelligence, chatbots and other
digital technologies to create highly personalised and engaging content for consumers

Nick Carroll, Senior Retail Analyst, Mintel


15.20 - 15.50

The rise of premium own label drinks – solutions to get to market

Hannah Fisher, Co-Founder, The Start-Up Drinks Lab

Craig Strachan, Co-Founder, The Start-Up Drinks Lab

download presentation

15.50 - 16.20

Get personal: exploring the human needs that drive successful personalisation

Karen Poole, Senior Consultant, Huxly Global

download presentation

16.20 - 16.30

Q&A and close of session


Back to marketing matters

Sign up to Table Talk - the Food Matters Live weekly newsletter

Receive the latest news, views and insight from the world of food, health and nutrition. 

How would you like to be involved?