TUESDAY 20TH NOVEMBER, GALLERY ROOM 9

Unprecedented consumer choice and expectation, combined with marketing overload, is driving marketers to go beyond personalisation and make the shift to individualisation. In this session, expert speakers come together to explore the latest technology, thinking and approaches to personalisation and individualisation.

Chair: Karen Poole, Senior Consultant, Huxly Global

15.00 - 15.20

Leveraging new technologies to stay ahead of the curve  
experimenting with artificial intelligence, chatbots and other
digital technologies to create highly personalised and engaging content for consumers

Nick Carroll, Senior Retail Analyst, Mintel

 

15.20 - 15.50

The rise of premium own label drinks – solutions to get to market

Hannah Fisher, Co-Founder, The Start-Up Drinks Lab

Craig Strachan, Co-Founder, The Start-Up Drinks Lab

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15.50 - 16.20

Get personal: exploring the human needs that drive successful personalisation

Karen Poole, Senior Consultant, Huxly Global

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16.20 - 16.30

Q&A and close of session

 

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