Shoppers are in the driving seat when it comes to food trends, and none more so than mums. With 80% of shopping decisions made by mums, this session provides critical insight into the choices mums’ make - what they value and look for in a brand, as well as exploring the growing categories in children’s food.

Chair: Amirah Ashouri, Research Manager, MMR Research

15.00 - 15.30

Grocery Shopping: What mum’s really want

Dr Sarah Jenkins, Director, Magenta Research

Bryan Roberts, Global Insights Director, TCC Global  

15.30 - 15.55

Nim’s Fruit Crisps

Nimisha Raja, Founder, Nim’s Fruit Crisps

15.55 - 16.20

The role of snacking for kids

Phil Gowland, Marketing Director, Whitworths

16:20 - 16:30

Question and answer session


Back to retail trends in health and wellbeing

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