05 Jun 2019

Food Matters Live 2019 is seeking applications from the next generation of innovative food and drink start-ups looking to take the industry by storm.

UK companies up to two years old are invited to apply for a place in Food Matters Live 2019's UK Future Brands Pavilion showcasing the most exciting new start-ups at ExCeL London on 19-20 November. This initiative and prestigious pavilion is supported by Best In Bag, Grocery Accelerator, Mintel and Young Foodies. 

All applications will be vetted by a panel of influential buyers with years of experience in identifying successful products.

They will decide which brands make the final line-up in the pavilion, where the winning start-ups will be introduced to leading buyers, who want to do business with them.

And all applicants, whether they are successful or not, will benefit from advice and feedback from our experienced panel, to help shape their business development.

Successful applicants will benefit from training course discounts from the 2019 Young Foodies Academy, a category insights report from the Best In Bag market intelligence tool and a consumer insights report from Mintel’s Purchase Intelligence tool.

This year's panelist includes Paul Hargreaves, Chief Executive of Cotswold Fayre, a speciality and fine food wholesaler supplying nearly 2,000 retailers throughout the UK, pladis Global's Olivier Sevenou, who has more than 15 years' experience in the snack food industry including in product development and marketing innovation, Paddy Willis, CEO and Co-Founder, Accelerator Ltd who have helped 100+ start-ups launch nationally via the Ocado Discovery Shop.

Other panel members include Sodexo UK & Ireland's Head of Nutrition & Dietetics, Wan Mak, Sainsbury's Future Brands Origination and Development Manager, Tom Elliott, who spearheads the growth of new and distinctive food and drink brands, and David Jago, Principal Consultant, Mintel, who uses his 25+ years’ experience tracking new products and innovation to advise a range of clients on strategy and development.

Food and drink start-ups are disrupting the industry, responding quickly to fast-moving trends such as healthier, clean-label, sustainable, free-from and plant-based diets.

But with so many new brands coming on to the market, it can be difficult to stand out from the crowd and attract retailers' attention.

Food Matters Live Director Briony Mansell-Lewis said: "The UK Future Brands pavilion will select the most innovative and disruptive products set to transform the UK food and drink landscape.

"It is free to enter and all applicants will benefit from invaluable direct feedback on their business plans from our expert panel of influential buyers, whether they are successful or not.

"This is a not-to-be-missed opportunity for food and drink entrepreneurs from across the UK to get your brand on a high-profile platform, meet buyers and stand out from the competition."

Entries close on 12 July 2019 and the winners will be announced in the week starting 22 July. Apply here.


About our supporters:

Best In Bag

Best In Bag provides weekly updated, cost-effective FMCG market intelligence to UK-based SMEs, entrepreneurs and food manufacturers. Using our proprietary nutritional ranking algorithms, we aim to level the playing field for entrepreneurs and challenger-brands to compete with industry leaders while providing consumers with better & healthier choices!

Grocery Accelerator

Grocery Accelerator supports and grows the most innovative and ambitious food and drink brands. The company achieves this through access to investment, consumer insights, distribution opportunities, trade advise and mentoring. 


Mintel is the world's leading market intelligence agency. For over 40 years, Mintel's expert analysis of the highest quality data and market research has directly impacted on client success. With offices globally, Mintel has forged a unique reputation as a world-renowned business brand.

Young Foodies

Young Foodies is a specialist service provider for startups in food and drink and run the UK's largest community of challenger brands. Our mission is to make small brands feel like blue chips, by providing them with the benefits that big businesses take for granted. This includes building robust supply chains, best-in-class teams, access to funding and a powerful community and voice. They provide services and run events for more than 700 brands from pre-revenue to £15m turnover.