16 Jan 2020
Meat alternative behemoth to introduce carbon footprint data labelling on its top products, will others follow suit?
Quorn, the biggest meat alternative brand in the world, is to introduce labelling on its top 30 products detailing their carbon footprint. The initiative is being hailed as a ground-breaking move which will help provide transparency for consumers who want to make more environmentally-friendly choices when shopping.
The data, certified by the Carbon Trust, will initially appear on the Quorn website and will be rolled out onto packaging later on in 2020.
With consumer demand for meat alternatives increasing due in part to environmental concerns the initiative could help sway more shoppers into switching their traditional meat for lower-carbon alternatives.
Hugh Jones, Managing Director, the Carbon Trust, said: “We are really excited to be working with Quorn to certify their product carbon footprint data and help improve communication to its customers.
"It’s really important that consumers have robust information to help inform their purchases and we’re pleased to be able to work with Quorn on this.”
Will this move by Quorn see other brands keen to celebrate their environmental credentials follow suit? Or should carbon labelling be more of a legislative move, similar to traffic-light labelling?