23 May 2019

Global sales of plant-based meat alternatives were $19.5 billion in 2018, according to a report by market research firm Euromonitor International.

The key factor driving the sales of plant-based meat alternatives are the consumers who are trying to reduce their meat intake, influenced by concerns primarily about the environment and their personal health, but also with welfare concerns for animals and farmers.

Of a group of consumers surveyed it was revealed that the US, UK and Russia displayed the largest increase of shoppers concerned with climate change. Many consumers stated that they wanted to have a positive environmental impact through their everyday actions.

“Meat intake is mostly reduced by consumers trying to reinforce healthier eating habits and worrying about climate change. Growing attention to welfare for animals, farmers, societies and employees at large is also noticed among them,” says David Hedin, consultant at Euromonitor International.

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