07 Feb 2019
The Naturally Fast Food chain sees 21% increase in vegan meals
LEON, the Naturally Fast Food chain, have seen a 21% increase in the sales of vegan meals sold since January 2018. They are now asking everyone to keep the love for plants blooming for the rest of 2019.
From their all day menu (excluding cakes and drinks) in January 2018, 46% of sales were vegetarian and 34% vegan. In January 2019, sales have gone up to 64% vegetarian and 55% vegan.
LEON is committed to providing more plant-based dishes on its menu which have increased from 36% to 48% since 2017. Today’s breakfast dishes are 20% more plant-based than in 2017 (74%) with a 33% rise since 2017 on the lunch menu (48% of dishes are currently vegetarian or vegan).
Now LEON is launching its Plants Aren’t Just for Veganuary campaign, calling on the public to share their love of plants throughout the year starting with a series of giveaways on their Twitter feed for one week.
From February 1st they’ll be asking what people love about plant-based dishes and for their tastiest plant-based recipes. Those who submit will be in with a chance of winning a week of free plant-based lunches at LEON and free copies of their most recent cookbook, Fast Vegan.
For 15 years, LEON have pioneered a move towards more vegetables and plants and wants to increase the number of plant-based meals sold every month in 2019. Starting with the successful launch of the LOVe Burger in January, they will be launching new vegan and vegetarian options throughout the year.
John Vincent, founder of LEON, said:
“LEON is built on five themes - Food that tastes good and does you good, makes you feel good after you eat it, is affordable and kind to the planet. Plants are key to all five. We have had a 15 year love affair with vegetables and we’re excited that LEON guests feel the same.”
It seems consumers are keener than ever to include more plants in their diet. The Vegan Society found that there were 600,000 vegans in Great Britain in 2018, with the number quadrupling over the last four years. A recent survey by finder.com has even suggested that the number of vegans in the UK is set to skyrocket by 327 percent by 2020. The poll results suggest that over the next year, 2.2 million people will adopt veganism, increasing the vegan population to around 2.9 million.