05 Sep 2019

New research shows that consumers in the UK are keen to use refill services to help reduce food waste, and their impact on the environment.

According to research by GlobalData shoppers are showing a willingness to ditch plastic and buy unpackaged food, with 71.3 percent of those polled saying they'd use these services.

Retailers who have successfully introduced refill or re-usable container services include Waitrose and Marks & Spencer, who've offered customers discounts if they bring their own container for their food-to-go counters.

“Amid growing awareness of the harmful effects of single-use plastics on the environment, retailers are keen to prove that they are acting responsibly and responding to consumers’ concerns,” GlobalData retail analyst Hannah Thomson said.

“After initial set-up costs, retailers could benefit from selling certain goods unpackaged and removing packaging costs.

“Waitrose has said that its ‘Unpacked’ trial resulted in cost savings from goods arriving instore in re-usable containers.”