12 Sep 2019

In an effort to reduce unnecessary plastic waste, retail giant Asda is trialling a plant-based food coating to keep fruit fresh for longer.

The trial will see Asda experiment with an innovative fruit coating, developed by US food tech company Apeel, in order to replace plastic packaging. The coating acts as an invisible peel, which it is claimed could treble shelf-life for fruit and veg compared to plastic.

Another benefit of the coating is it could also reduce the amount of post-harvest pesticides that are needed to protect food.

"We’re always looking at how we can reduce food waste right the way through our supply chain and into our customers' homes,” said Nasir Ahmed, produce technical manager at Asda.

"Increasing shelf life means our customers can enjoy fresher produce for longer, so we're really excited about the potential of Apeel and I’m delighted Asda is part of this trial."

"As a true innovator and sustainability leader, Asda is our first UK retail partner to demonstrate its commitment to fighting the global food waste crisis, starting with Apeel mandarins that stay fresh much longer," added Gordon Robertson, chief revenue officer at Apeel Sciences.