Copywriting considerations for food & drink brands
Food Matters Live Masterclass
Tuesday 8 June 2021 | 2pm | Price: £99 + VAT
In this masterclass, we’re joined by two award-winning registered dietitians and copywriters; Harriet Smith and Dr Kathryn O’Sullivan. They will explain key copywriting considerations for food and drinks brands.
Drawing on their food industry and health writing backgrounds, they will convey the importance of evidence-based and industry-compliant copy, with a particular focus on Great Britain Nutrition and Health Claims legislation. They will talk about the importance of a content strategy, brand writing guidelines and an internal quality control process. This masterclass will include plenty of interactive workshops and breakout sessions so that you can put your knowledge to good practice.
By the end of this masterclass, you should:
Understand how to make nutrition and health claims within copywriting that are in line with the GB legislation.
Understand the importance of evidence-based and industry-compliant copywriting.
Be aware of the key components for a compelling, engaging and informative article.
Recognise the value of collaborating with Qualified Healthcare Professionals for copywriting.
Understand the different types of copywriting opportunities available to start-up brands.
Understand the importance of a content strategy, brand writing guidelines and a quality control process.
Meet the speakers:
Harriet Smith was awarded a first-class Bachelor of Science (with Honours) degree in Nutrition and Dietetics from King's College London, and she is registered with the British Dietetic Association (BDA) and Health and Care Professions Council (HCPC).
As an industry-leading health and nutrition writer, Harriet has over seven years of experience writing for consumers, industry and the national media.
She was a columnist for the Complete Nutrition (CN) Magazine, the UK's leading clinical, medical and health nutrition publication for 13,000 healthcare professionals, and the magazine awarded her the 'Writer of the Year' award in 2018.
Harriet prides herself on producing high-quality written materials, securing media coverage and ensuring that her client's messages are scientifically accurate.
Dr. Kathryn O'Sullivan holds a B.Sc. in Human Nutrition and a Ph.D in clinical medicine from Trinity College Dublin, and has over 25 years of experience working in the food industry and academia.
With 10 years international experience working for the Kellogg Company throughout Europe and the Middle East markets, Kathryn now works as an independent nutrition consultant providing expertise in nutrition science, marketing, communications and regulatory affairs to international food companies.
She occasionally lectures at universities and health conferences, and has published extensively in peer reviewed journals, healthcare and consumer press.
Kathryn has a special interest in EFSA Nutrition and Health claims.
In her spare time, she works as a ceramicist.
Price: £99 + VAT