David Edmundson-Bird is Principal Lecturer in Digital Marketing at Manchester Metropolitan University, where he has grown an academic team of digital marcomms specialists since 2004 from 1 (himself) to more than 10 in a wider department of 60. He has enjoyed several spells in academia as well as senior management roles in the digital sector and helped to set up Manchester’s second web design agency, Sozo, back in 1995.
He set up the UK’s first part-time MSc in Digital Marketing in 2007 for MMU, as well as their first full-time MSc Digital Marketing Comms in 2016 and Manchester Met’s Global E-Learning MSc in Digital Marketing in 2018 in partnership with the private learning provider, MMC. He also led the creation of Man Met’s Digital Marketing Degree Apprenticeship, now recruiting for its 3rd cohort
David currently runs a number of courses at Man Met, including learning on SEO, E-Commerce, Value Proposition Design, Digital Strategy and most recently a new postgraduate unit on Futurology and Digital Innovation. He is the recipient of an educational excellence in digital award, looking at the transformation of learning experiences through innovation and improving digital literacy.
David is Chair of Global Judging Standards for Don’t Panic and We are Search. His role is to ensure objectivity, transparency and consistency across the judging panels for all Don’t Panic / We are Search assets, and to provide a quality assurance process in the judging process. He was Chair of Judges for the UK Search Awards 2020.
He is co-author of 7th edition of Digital Business & E-commerce Management with Dave Chaffey and Tanya Hemphill.
He sits on the Board FutureEverything and is a trustee of The Education Trust.