Food Matters Live, 29-30 June | 16-17 Nov

Attendees: register now for 29-30 June  

Ingredient innovators: join now 

 

Digital Marketing Strategy Masterclass

Building a winning Digital Marketing Strategy

Food Matters Live Masterclass

Tuesday 11 May 2021 – 2-5pm | Price: £99 + VAT

register now


 

In this masterclass, you will be introduced to the building blocks of a winning digital marketing strategy. You'll receive handy tips and tricks as well as examples of each of the elements used in creating a successful digital marketing strategy.

Why attend this Masterclass: 

  • learn how to connect your business and marketing objectives with new digital comms objectives to acquire new audiences.

  • gain insights into how to identify target audiences from digital behaviour and break away from relying on old style demographics.

  • explore how to create meaningful digital comms objectives, and choose simple channel strategies for audiences in the sales funnel.

  • receive examples on how to connect asset purposes to conversion goals.

  • learn how you can identify meaningful key performance indicators (KPIs) and how to create critical success factors (CFSs), allowing you to predict the level of success and measure performance.

David Edmundson-Bird at Food Matters Live Masterclass

 

David Edmundson-Bird, Principal Lecturer in Digital Marketing at Manchester Metropolitan University and co-author of the 7th edition of Digital Business & E-commerce Management. 

Price: £99 + VAT 

register now