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Copywriting considerations for food and drink brands

Food Matters Live Masterclass
Tuesday 5 April 2022 | 13:00 – 16:00 BST | £99 + VAT

with Harriet Smith and Dr Kathryn O’Sullivan

Our bestselling masterclass back for the fourth time…

“The masterclass from Harriet and Kathryn was very insightful and more technical than I had anticipated! The expert insights they shared will be very useful for our team. Their friendly, clear delivery made sure the complex content was easily understandable and the presentation was delivered at an engaging, easy-to-digest pace.”

Holly Whitefoord, Business Development Manager, Pemberton & Whitefoord design consultants

How do you effectively interact with your target audience through copywriting?

Join two award-winning Registered Dietitians, and copywriters; Harriet Smith and Dr Kathryn O’Sullivan as they explain the key copywriting considerations for food and drink brands.

They’ll be drawing on their food industry and health writing backgrounds, whilst conveying the importance of evidence-based and industry-compliant copy, with a particular focus on Great Britain Nutrition and Health Claims legislation.

They will talk about the importance of a content strategy, brand writing guidelines and an internal quality control process.

Take part in plenty of interactive workshops and breakout sessions so that you can put your knowledge to good practice and have the opportunity to put your questions to the expert panel of health writers and regulatory experts.

By the end of this masterclass you will…

Understand how to make nutrition and health claims within copywriting that are in line with the GB legislation

Understand the importance of evidence-based and industry-compliant copy

Be aware of the key components for a compelling, engaging and informative article

Recognise the value of collaborating with Qualified Healthcare Professionals for copywriting

Understand the different types of copywriting opportunities available to start-up brands

Understand the importance of content strategy, brand writing guidelines and a quality control process

Cover the biggest do’s and don’ts of copywriting for food and drink brands including real-life examples of brands doing it right

Understand how best to interact with your target audience through copywriting whilst complying with industry and legal standards

Meet your speakers

Kathryn O’Sullivan

Dr. Kathryn O’Sullivan is a Nutrition Scientist and Registered Dietitian, specialising in public health communications. 

Kathryn holds a B.Sc. in Human Nutrition and a Ph.D in clinical medicine from Trinity College Dublin, and has over 25 years of experience working in the food industry and academia. 

With 10 years international experience working for the Kellogg Company throughout Europe and the Middle East markets, Kathryn now works as an independent nutrition consultant providing expertise in nutrition science, marketing, communications and regulatory affairs to international food companies. 

She occasionally lectures at universities and health conferences, and has published extensively in peer reviewed journals, healthcare and consumer press. 

Kathryn has a special interest in EFSA Nutrition and Health claims and in her spare time works as a ceramicist.

Harriet Smith

Harriet is a Founder, award-winning Registered Dietitian and health writer.

Harriet was awarded a first-class Bachelor of Science (with Honours) degree in Nutrition and Dietetics from King’s College London, and she is registered with the British Dietetic Association (BDA) and Health and Care Professions Council (HCPC). 

As an industry-leading health and nutrition writer, Harriet has over seven years of experience writing for consumers, industry and the national media. 

She was a columnist for the Complete Nutrition (CN) Magazine, the UK’s leading clinical, medical and health nutrition publication for 13,000 healthcare professionals, and the magazine awarded her the ‘Writer of the Year’ award in 2018. 

Harriet prides herself on producing high-quality written materials, securing media coverage and ensuring that her client’s messages are scientifically accurate. 

Your speakers’ profiles

Photo of Harriet Smith - Featured Speaker at Food Matters Live

Harriet Smith

Founder, award-winning Registered Dietitian & health writer, HRS Communications

Photo of Kathryn O’Sullivan - Featured Speaker at Food Matters Live

Kathryn O’Sullivan

Nutrition Scientist & Registered Dietitian, HRS Communications