With food, health and nutrition brands having entered to compete for the title of being named a brand of the future, we are excited to finally reveal who won the Future Brands 2021 competition.

During the judging process, the Future Brands judges looked at everything from packaging to taste and how well each brand delivers on its brand promise. After careful consideration, a total of 10 UK challenger brands and three international challenger brands were selected for the shortlist. 

Thank you very much for all the entries, and huge congratulations and a round of applause to our winning entries. 


Meet the Future Brands of the Year 2021 winners 

UK Challenger Brands:

Gold: Bio&Me

Silver: The Soho Juice Co

Bronze: Three Spirit Drinks

International Challenger Brands:

Winner: BitesWeLove


UK Challenger Brands - 2021 Shortlist


International Challenger Brands - 2021 Shortlist


With so many innovative brands to choose from, the judges decided to also commend some highly impressive brands who the judges thought deserve to be titled "Challenger brands to watch"