With food, health and nutrition brands having entered to compete for the title of being named a brand of the future, we are excited to finally reveal who made it onto the Future Brands 2021 shortlist.
During the judging process, the Future Brands judges looked at everything from packaging to taste and how well each brand delivers on its brand promise. After careful consideration, a total of 10 UK challenger brands and three international challenger brands were selected for the shortlist.
Thank you very much for all the entries, and huge congratulations and a round of applause to the brands who made it onto the shortlist.
In the next round, the shortlisted entries will present their brand to the judges and from there the winners will be announced on the Food Matters Live digital platforms at 4pm (UK time) on Wednesday 10th March.
UK Challenger Brands - 2021 Shortlist
International Challenger Brands - 2021 Shortlist