Consumers are more discerning than ever before, with health, well-being and environmental considerations continuing to drive their decision-making. Communication plays an important role in terms of educating consumers and enabling them to make informed choices. How can you harness the power of social media and influencers to make meaningful connections with consumers and earn their trust? How do you communicate nutrition and health claims making them easy to understand and drive healthier food choices and behaviours? How can you anticipate consumer behaviour and identify new opportunities to gain competitive edge?
Event Schedule
Chair: Dr Lucy Williamson BVM&S DVM MSc, Nutrition Consultant, Lucy Williamson Nutrition Communications
Session 1
09.00 – 10.00
Why communication matters
The next generation of food and drink experts are in a unique position to affect the global food conversation. How can you use your knowledge of nutrition science to support the delivery of business results to many different audiences and at different levels? What skills are needed to be an effective communicator in order to be able to flourish in this fast paced, demanding and innovative environment?
Speakers:
Catriona Campbell-Voegt, UKI, Wellbeing Leader, Kellogg’s
Holly Roper, Healthcare Professional Communications Officer, Quorn Foods
Dr Lucy Williamson, Nutrition Consultant, Lucy Williamson Nutrition Communications
10.15 – 11.45
Meet your future placements, work experience students and apprentices
Make use of our unique networking platform connecting industry to future talent. Our budding candidates have a background and passion for the food industry and are eager to learn.
Session 2
12.00 – 13.00
Making nutrition and health claims
What impact does food regulation have when designing products for nutrition and health claims? How is this scientific opinion translated and communicated to the consumer? How do nutritionists ensure they are operating with integrity and within the law when working for brands but also when promoting through their own social media channels?
Speakers:
Claire Baseley, Independent Advisor, CLB Nutrition
Professor Alison Gallagher, Professor of Public Health Nutrition and Head of Doctoral College, Ulster University
Professor Gert Meijer, Deputy Head, Corporate Regulatory and Scientific Affairs, Nestlé
Professor Colette Shortt, Regulatory Consultant, Food Observatory
13.00 – 14.15
Meet your future placements, work experience students and apprentices
Make use of our unique networking platform connecting industry to future talent. Our budding candidates have a background and passion for the food industry and are eager to learn.
Session 3
14.00 – 15.00
What makes consumer insights so powerful?
In this fast-moving consumer led industry, how do new entrants keep abreast of the latest consumer insight, attitudes and behaviours? What is a trend? How do you interpret the data and identify when a trend is emerging? How will this translate into category growth and drive innovation and new product development?
Speakers:
Dawn Guay, Global Marketing & Technical Sales Director Nutraceuticals, Univar Solutions
Mike Hughes, Head of Research and Insight, FMCG Gurus
Gareth Jones, Sector Specialist Protein, Kalsec Inc.
Session 4
15.15 – 16.15
Next generation social media in the food and drinks industry
How is social media shaping food and drink trends? What will the next generation of social media platforms look like? What role will the new graduates play as influencers and how will they change the face of the food and drink industry?
Speakers:
Amaeze Madukah, Nutritionist, Life’s Recipe
Jenny Rosborough, Head of Nutrition, Jamie Oliver Ltd
Charlotte Stirling-Reed, The Baby & Child Nutritionist
16.30 – 17.30
Meet your future placements, work experience students and apprentices
Make use of our unique networking platform connecting industry to future talent. Our budding candidates have a background and passion for the food industry and are eager to learn.