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  • New for 2019, the UK Future Brands pavilion showcases a curated selection of the best, and brightest, food and drink start-up brands.
    Does this sound like your brand? Apply now, each application will receive feedback from influential buyers who can help shape your business development.

Open to the creative and innovative food and drink start-up community, the UK Future Brands pavilion will connect UK buyers looking to meet and do business with the UK’s most promising brands of the future.

UK companies up to 2 years old are invited to apply for a place on this prestigious pavilion. Application entry is free and each start-up will receive feedback on their application from the influential buyer panel, to help inform future business development.

Apply below and tell us all about:

  • your existing customer base and future growth plans
  • the categories your product serves
  • the marketing and distribution channels you use


Paul Hargreaves

Chief Executive,
Cotswold Fayre

Wan Mak

Head of Nutrition & Dietetics,
Sodexo UK & Ireland

Olivier Sevenou

R&D Lead - Future-facing / Health & Wellbeing,
pladis Global

Tom Elliott

Origination & Development Manager - Future Brands, Sainsbury's

All applicants will gain direct buyer feedback to help inform future business development. 

Successful applicants will be invited to display their innovations in the bespoke designed and carefully curated pavilion, with an exhibition space at Food Matters Live 2019 for only £900 + VAT. This curated package includes: 

  • 4m2 stand space in the prestigious pavilion built by Food Matters Live with a bespoke graphic on the front counter, walls and carpet 
  • Free access to the Meet the Buyer programme, valued at £149 + VAT

  • Curated buyer tours to the pavilion, facilitated by the dedicated Food Matters Live partnerships team

Entries close on 12 July 2019 with successful applicants announced week commencing 22 July 2019.

Want to know more?

Watch this space for the latest updates or contact Amy Houseman for more information 

T: +44 (0)20 3735 5966
E: amy.houseman@foodmatterslive.com