Founder, Circuthon Consulting
Paul Foulkes-Arellano has worked in brand and pack innovation since 1989, having held senior positions at London's biggest agencies. He chairs a number of brand design competitions and is a regular speaker on sustainable packaging. His focus is food & beers, wines and spirits.
Paul is determined to do something about the devastating effects of plastic pollution, and in 2017 joined forces with international campaign group A Plastic Planet as their Packaging Advisor. He works on sustainable packaging innovation with a number of international clients on their behalf.
In January 2019 Paul founded the Sustainable Design Alliance, an international alliance of sustainable design professionals working on global solutions for a healthier planet. Later this year they begin a major outreach programme with business schools in the UK and abroad.
In March 2020 Paul decided to focus all his efforts on sustainability and circular economy projects across the globe with the launch of Circuthon® Consulting. Paul works alongside a network of consultants across the world with particular focus on North and South America, as well as Europe.