Consultant, Writer, Freelance: SituAction & The Planets Agency
Nic is a brand and comms leader with over 30 years of marketing experience developing strategy on both agency and client side. Having worked with many famous food brands, such as Cadbury, Hovis, Ryvita and McVities, in the last couple of years Nic has concentrated on the plant-based foods market having worked with Tesco on the development of their meat-free strategy alongside managing the growth of the Wicked Kitchen brand. Nic runs his own consultancy, accepting both big and small marketing projects for various clients, and is a Founding Partner of The Planets Agency, launched to promote plant-based and sustainable lifestyles. Nic also writes regularly and speaks when asked to and currently works remotely from his office in Andalucia, Spain.