UCC hosted the Food Matters Live industry briefing, in association with Taste Cork, UCC Teagasc Food Alliance, Cork Chamber, CIT and Bord Bia, on Thursday 25th May. The briefing was designed for food companies interested in the UK market and covered topics including food trends and consumer insights, retail and market opportunities, and education and industry collaboration.
Consumer lifestyle trends
Tom Collins, Bord Bia
Winning with UK retailers
Jennifer Mazure, Purple Basil Ltd
How to supercharge your conversation rate
James Read, Giant Peach
Retail trends in the UK and Ireland
David Berry, Kantar WorldPanel
Food research innovation
Karen McCarthy, UCC-Teagasc
Understanding innovation & growth oppourtunities
Prof. Margaret Linehan
Tom Collins, Consumer Insight Specialist, Bord Bia
Tom has been working with Bord Bia since 2010 managing an Insight & Innovation programme, leading projects for a large breadth of food and drink client companies. As a Consumer Insight specialist he works with global consumer and category trends conducting data collection, analysis and interpretation and reporting.
As a trained qualitative researcher, Tom undertakes bespoke insight projects to meet diverse business objectives across a range of categories. Tom has worked with client companies such as Irish Distillers, Valeo Foods, McDonalds, Flahavans, Manor Farm and Glenilen Farm.
Tom is a graduate of UCC Commerce and French and holds Postgraduate diplomas in Marketing Practice (NUI Galway) and International Business Development (DIT).
The Bord Bia Consumer Lifestyle Trends programme identifies the six key trends shaping people’s lives over the next three to five years. These trends provide insight & inspiration for Irish food, drink and horticulture businesses within marketing and innovation activities. Trends help us to look forward, ensuring that our strategies remain proactive to the changing consumer landscape. Trends also act as a catalyst for new thoughts and ideas, providing inspiration for profitable growth.
Jennifer Mazure, Purple Basil Ltd
Jennifer's time in retailing has afforded her extensive insight into the product value chain, from procurement to in-store delivery. With 12 years experience in the UK's largest supermarket chains Tesco plc and Sainsburys ltd, managing annual sales targets in excess of £500m Jennifer has a proven track record of analysing, improving and transforming the categories she is responsible for, whilst successfully managing stakeholder relationships. Through strategic negotiations and business planning she has been successful in driving through profitable sustainable growth with the worlds largest FMCG companies such as Kraft, Nestlé, Proctor&Gamble. Her experience sourcing product has extended across developed and emerging markets, including Asia, Africa & China and across various FMCG categories including grocery, fresh foods and non foods.
James Read, Founder, Giant Peach
Giant Peach is an ethical digital agency that was founded by James Read in 2005. What initially started as a business in his spare room has organically grown into a successful digital agency with a team of 12 Peaches now based in a converted barn in a fantastic rural setting in the Wiltshire countryside. James is a passionate entrepreneur with a wealth of creative and technical knowledge, he leads his team with respect and unwavering dedication to his vision: to create a cutting-edge creative business with agility and sustainability at it's core.
Giant Peach deliver website projects that generate results, working with brands that already do good things the Giant Peach team use their expertise in all things digital to help their clients make an even bigger difference.
Prof. Margaret Linehan, Cork Institute of Technology (CIT)
Professor Margaret Linehan is Head of School of Humanities, Cork Institute of Technology. Margaret has published 17 academic text books, and is the author of more than 65 peer reviewed journal papers.Her research has been presented at many national and international conferences. Her journal publications have received numerous awards, and many of her conference presentations have been short-listed for best paper awards. She has also authored/co-authored various reports which have an industry and academic focus. In 2016, the British Academy of Management presented an award to Professor Linehan for ‘her outstanding contribution to the field of Management’. She is the only Irish academic to receive such an award. Professor Linehan is currently Chair of the Irish Academy of Management.