Food Matters Live hosted an industry briefing in London, in association with Mathys & Squire.

Wednesday, 13th December 2017

Cutting down the food waste-line…

Food production is the biggest industry in the world and now, more than ever, the food technology sector is under immense pressure to meet the needs of a rapidly expanding population, both in population and waistline. Coupled to this need for improved efficiency is the requirement for healthier products that satisfy customer trends and government health policies.

The food industry is responding by providing cleaner and less wasteful processes as well as introducing ‘lite’ products such as sugar-free drinks, fat-free spreads, and low-salt alternatives. However, there is a balance between meeting these goals and achieving acceptable product taste and texture. Where such balance is met, an Intellectual Property (IP) opportunity is often missed.

In an interactive presentation Mathys & Squire and industry experts discussed striking the right balance between taste, sugar, marketing, and product innovation, and the importance of protecting intellectual property in this highly competitive technical field.

Presentations:

Nimisha Raja, Founder, Nim's Fruit Crisps

Mathys & Squire - Martin MacLean, David Hobson, Dani Kramer, Chris Hamer and Daniel Ramos 
Discussing the protectable aspects of food products, with a focus on patents, designs, and trade marks.

Professor Martin Atkins, CEO, Green Lizard Technologies
The importance of IP when innovating, including some real examples of how this has worked in practice at GLT.

Rachel Rowntree, Managing Director, Wide Eyed Owl
Ready for the next stage?

Philip Banfield, Founder and Managing Director, VentureField
Scaling for Growth – The Structural Behaviours

 

Agenda:

17.00 - 17.30  Registration
17.30 - 17.35 Introduction from Martin MacLean
17.35 - 17.50 Jamie Methuen, Senior Business Development Manager, Public Health England
17.50 - 18.05 Nimisha Raja, Founder, Nim's Fruit Crisps
18.05 - 18.20 Mathys & Squire - Martin MacLean, David Hobson, Dani Kramer, Chris Hamer and Daniel Ramos: discussing the protectable aspects of food products, with a focus on patents, designs, and trade marks.
18.20 - 18.35 Professor Martin Atkins, CEO, Green Lizard Technologies : talking about the importance of IP when innovating, including some real examples of how this has worked in practice at GLT.
18.35 - 18.50 Rachel Rowntree, Managing Director, Wide Eyed Owl : Ready for the next stage?
18.50 - 19.05 James Read, Founder, Giant Peach
19.05 - 19.20 Philip Banfield, Founder and Managing Director, VentureField : Scaling for Growth – The Structural Behaviours
19.20 - 19.30 Q&A session
19.30 - 20.30 Drinks and networking



 
Speakers:

Jamie Methuen, Senior Business Development Manager, Public Health England

 

Jamie is based in Bristol representing the Health Improvement Directorate across the country and internationally, and is responsible for helping the directorate  identify external income opportunities and develop propositions to meet market needs.  Day to day, he is involved in commercial strategy, intellectual property management, customer negotiation and contract management.

Jamie has an MSc in Air Transport Planning from Loughborough University and spent the early part of his career developing regional airline services between the South West and North East. He gained experience in business development while working in medical devices, healthcare and defence companies including GSK, Smith & Nephew, Johnson & Johnson, and Airbus.

He joined the NHS as a business development manager in 2009 and following a secondment to  PHE in 2014 has been with the business development team since June 2015.

Professor Martin Atkins, CEO, Green Lizard Technologies Ltd

Philip Banfield, Founder and Managing Director, VentureField

Philip Banfield is the founder and managing director of VentureField, a Boutique Commercial Consultancy that specialises in supporting new business startups and helping established businesses step change and scale their commercial performance through devising Commercial Strategies, Category and Sales Management and the provision of outsourced Operational Teams.

 Nimisha Raja, Founder, Nim's Fruit Crisps

Nimisha Raja is founder of Nim’s , a multi award winning and innovative company making air dried fruit & vegetable crisps. Nimisha believes that the perfect snack or food is one that is not only devoid of any ‘bad stuff’ but more importantly, retains as much of the original nutrients, goodness as possible and tastes great too.

James Read, Founder, Giant Peach

Giant Peach is an ethical digital agency that was founded by James Read in 2005. What initially started as a business in his spare room has organically grown into a successful digital agency with a team of 12 Peaches now based in a converted barn in a fantastic rural setting in the Wiltshire countryside.

Rachel Rowntree, Managing Director, Wide Eyed Owl

Rachel has spent over 15 years working for large FMCG manufacturers covering sales and marketing roles across companies including Coca-Cola, Mars Confectionary and PepsiCo. She held senior roles which included multi million £ account management as well as designing & implementing sales and marketing strategies.

Martin Maclean, Partner, Mathys & Squire

Martin has been providing IP advice to the food and drink industry for over 15 years, with clients ranging from household names such as PepsiCo, Quaker Oats, and Warburtons, through to SMEs and start-ups. Examples of technical subject-matter include granola and snack-foods,  colour-stabilised drinks, corn milling and puffed grain processes, low-cal naturally-sweetened drinks, and sterol-fortified beverages.

Chris Hamer, Partner, Mathys & Squire 

David Hobson, Managing Associate, Mathys & Squire

David works with UK and overseas clients protecting their food, beverage, and packaging inventions.  David has represented some of Europe’s biggest food and food ingredient companies, including Warburtons, DuPont Nutrition Biosciences, and Plant Biosciences.  Much of David’s patent work has focused around enzyme biotechnology, including its application in the food and pharmaceutical industries.  He has also represented clients specialising in the field of probiotics, prebiotics, and food supplements. 

Dani Kramer, Partner, Mathys & Squire

Dani has a significant design practice, assisting a number of household names in growing and managing their international design portfolios.  He has significant experience in overseas prosecution, and in securing strategic protection for product lines. He has worked very closely with a number of clients to integrate the process of securing design protection into their product development cycle, to reduce costs and maximize protection. 

Daniel Ramos, Trade Mark Assistant, Mathys & Squire

Daniel is a Trade Mark Assistant in the Mathys & Squire Trade Marks team in London, and works closely with clients on a range of UK, Community and International Trade Mark matters, across a breadth of sectors, including the food, energy, fashion, financial, charitable, and retail sectors. Daniel works for several food and drink manufacturers, including Müller Dairy (UK) Limited, and JM Jaleel, a Caribbean soft drink manufacturer.