The Embassy of Brazil in London is hosting an industry briefing event in association with the British Fruit Juice Association and Food Matters Live


As the largest exporter of orange juice in the world, sustainable production and international connections are important for everyone involved in the orange juice industry in Brazil. The UK, as the third largest consumption market for orange juice in the EU, is vital.  However, over the past few years a change in consumer habits and media attention has altered the way orange juice is viewed.

This event will explore the opportunities and challenges faced by an industry united by a common goal: to position 100% fruit juice as beneficial to a healthier lifestyle and recalibrate the debate around fruit juice.

You are invited to come and listen to the most influential and knowledgeable players in the industry. Each will contribute their part of the story to convey a complete picture of the orange juice industry; from production, to manufacturing, to consumption.

Wednesday 6th September 2017, 4.30pm -7.30pm

The Brazilian Embassy
14-16 Cockspur Street
London SW1Y 5BL 

To register: please email


5.00 - 5.05 

Welcome from The Embassy of Brazil 

Minister-Counsellor Sidney Leon Romeiro, 
Head of Commercial & Economic Affairs, The Embassy of Brazil, London

 5.05 - 5.25

Larissa Popp, Director of International Relations, Citrus BR (the Brazilian Association of Citrus Exporters)

The global view: why Brazil remains the biggest global producer of orange juice and the importance of the UK as one of the most relevant markets in the world.

 5.25 - 5.55

David Fox, British Fruit Juice Association 

The local view: why the UK is part of a pan-European initiative – Fruit Juice Matters – and how the campaign is helping rebalance the debate around fruit juice

5.55 - 6.15

Sian Porter, Registered Dietitian, MSc(Econ) BSc(Hons) RD MBDA

The health professional’s view: the science supporting why orange juice deserves its place on the breakfast table, current consumption and the nutritional benefits of including juice in the diet   

6.15 - 6.30

Q&A session

6.30 - 7.30

Networking reception


Sian Porter, Registered Dietitian, MSc(Econ) BSc(Hons) RD MBDA

Sian is a Registered Dietitian with a BSc(HONS) in Nutrition and a MSc in Health Economics. Sian has worked in the field of clinical nutrition and health promotion in both acute and public health medicine and in the pharmaceutical and food industry. Since 1995 she has run her own nutrition consultancy.
Sian’s particular field of interest and expertise lies in communicating nutritional science in a meaningful, practical and achievable way that is appealing, understandable and useful to consumers, media, business and other health professionals.
Sian is a member and spokesperson for the British Dietetic Association where she sits on the governing Council and a member of various other professional and scientific associations.
Sian has published and presented nutrition research and contributed to a wide range of publications including The Daily Mail, Which?, The Journal of Human Nutrition and Dietetics, The Sun and Men’s Health.

Larissa Popp Abrahão, International Relations Director, Brazilian Association of Citrus Exporters CitrusBR

Larissa holds a Degree in International Relations from the University of São Paulo and works at CitrusBR – the Brazilian Association of Citrus Exporters- since its foundation in 2009. Responsible for the international agenda since 2014, currently represents the association in the Fruit Juice Matters programme and in the Fruit Juice CSR Platform.