Live webcast: connecting with consumers
Creative minds from the fields of consumer insights, packaging design, digital marketing and eCommerce will come together in a series of thought-provoking panel debates and practical case studies to explore how consumer behaviours and expectations have changed since early 2020. What is the impact on brands and how are they responding?
From direct-to-consumer strategies, powerful storytelling to creating engaging brand experiences connecting consumers across expanding digital platforms, these interactive webcasts will ensure your brand remains in front.
Tuesday, 29 June
10:00 – 11:30
Seizing new opportunities through digital transformation: how consumer trends are reshaping the landscape of retail
12:30 – 13:30
Panel discussion: Understanding the breadth of the impact of HFSS on the food and drink industry
14:00 – 15:30
Evolving your omni-channel approach to accelerate growth through online
15:45 – 17.00
Elevating your digital content strategy: leveraging and amplifying great content
Wednesday, 30 June
10:00 – 11:30
Harnessing the power of narrative to connect more meaningfully with consumers
12:30 – 14:00
Leveraging social media: reaching new audiences and demographics through digital
14:15 – 15:45
What are the latest consumer trends driving innovation in packaging design?
16:00 – 17:00
Powerful packaging design: standing out online