Live webcast: connecting with consumers 

Creative minds from the fields of consumer insights, packaging design, digital marketing and eCommerce will come together in a series of thought-provoking panel debates and practical case studies to explore how consumer behaviours and expectations have changed since early 2020. What is the impact on brands and how are they responding?

From direct-to-consumer strategies, powerful storytelling to creating engaging brand experiences connecting consumers across expanding digital platforms, these interactive webcasts will ensure your brand remains in front.

Speakers include:

Andy Wardlaw
Chief Ideas Officer, MMR Research

Amy Glass
UK Diet and Healthcare Manager,
Food & Drink Federation

Ciaran Lyne
Brand Partnerships, TikTok

Chris Snowdon
Head of Lifestyle Economics
Institute of Economic Affairs

Andrea Kocsis
Head of E Business, Nestle EMENA

Phil Smith
Director General, ISBA

Topline Themes for June 2021

Tuesday, 29 June

10:00 – 11:30

Seizing new opportunities through digital transformation: how consumer trends are reshaping the landscape of retail

12:30 – 13:30

Panel discussion: Understanding the breadth of the impact of HFSS on the food and drink industry

14:00 – 15:30

Evolving your omni-channel approach to accelerate growth through online

15:45 – 17.00

Elevating your digital content strategy: leveraging and amplifying great content

Wednesday, 30 June

10:00 – 11:30

Harnessing the power of narrative to connect more meaningfully with consumers

12:30 – 14:00

Leveraging social media: reaching new audiences and demographics through digital

14:15 – 15:45

What are the latest consumer trends driving innovation in packaging design?

16:00 – 17:00

Powerful packaging design: standing out online

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