Michelle Norman

Michelle Norman is Director of External Affairs and Sustainability at Suntory Beverage and Food Europe, owners of iconic British brands Ribena and Lucozade. Michelle oversaw the company’s implementation of its industry-leading health and wellbeing plan, which has seen the amount of sugar across all the company’s drinks reduced to below 5g per 100ml, the launch of low/no cal drinks for every brand, and launched the company’s first movement fund which has led to the creation of sport for development programme B Active.
Michelle also leads the region’s sustainability programme which includes working towards ambitious energy and water reduction targets, as well as focusing on reducing plastic waste across its value chain.
Michelle joined Suntory Beverage & Food GB&I in 2014 following the acquisition of the Lucozade and Ribena brands by Suntory and in 2019 took on regional responsibility. She was previously Head of Corporate Affairs UKI at brewer AB InBev.