Joe Saw

Joe is Business Director at Fanbytes, a marketing agency that helps brands engage Gen Z through innovative social and influencer campaigns.
Fanbytes has worked with brands like Burger King, Deliveroo, McVities, and the UK Gov reach millions of young people across TikTok, Snapchat, Instagram, and YouTube.
In this session, Joe will talk through some real case studies, drawing out best practices, strategy recommendations, and insights to help food brands engage this crucial audience demographic.