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Strategic Insights Manager, Lake Chemicals and Minerals Ltd

Daniel Whitby

Daniel Whitby has over twenty years of experience in the FMCG sector. During this time, he has worked in a variety of roles including formulation, innovation and consumer product testing. He regularly contributes to industry journals and is a recognised thought leader in the areas of innovation and trend spotting. Daniel heads up the Strategic Insights team at Lake Chemicals and Minerals Ltd, collecting, collating and curating information from a wide range of sources to drive sustainable growth at Lake. He is a passionate futurist with a curious and thoughtful approach, watching the science but always with the consumer’s needs in mind.

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