Global Brand Manager, The Vegetarian Butcher
Amadea Boneschansker is a Global Brand Manager from The Netherlands, working at The Vegetarian Butcher. A rapidly growing, innovative company with a mission is to become the largest butcher in the world by offering plant-based meat products. The Vegetarian Butcher launched 10 years ago and its products are now being sold in over 20,000 outlets in over 45 countries. Amadea has a background in Communication, PR and ethics, having worked for Lush Cosmetics and animal protection organization Bont voor Dieren (Fur for Animals).
Innovation & Insights: Retail trends spotlight: future of plant-based and purpose purchasing