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WEDNESDAY 10 MARCH, LIVE WEBCASTS
The Better Health strategy aims to empower and educate people to embrace healthier lifestyles to reduce their risk of serious illness. Evidence suggests that consumer behaviour shifted during lockdown with increased engagement in home cooking, higher fruit and vegetable consumption and greater interest in health and immunity products. How can a multi-agency approach help embed this new mindset at a community level?
Chair: Professor Paul Gately, Professor of Exercise and Obesity and CEO of More Life, Leeds Beckett University
| 11.30 - 12.00 |
Tackling system hotspots and empowering community leaders for lasting behaviour change Dr Maarten van der Kamp, Education Director, EIT Food |
| 12.00 - 12.30 |
Supporting behaviour change across socio-economic groups Katharine Jenner, Campaign Director, Action on Sugar and Salt |
| 12.30 - 13.00 |
International case study of successful public engagement with healthy lifestyles: increasing whole grain consumption in Denmark Rikke Iben Neess, Campaign Manager, Danish Whole Grain Partnership |
Back to tackling obesity: transforming government strategy to improved health outcomes