The Better Health strategy aims to empower and educate people to embrace healthier lifestyles to reduce their risk of serious illness. Evidence suggests that consumer behaviour shifted during lockdown with increased engagement in home cooking, higher fruit and vegetable consumption and greater interest in health and immunity products. How can a multi-agency approach help embed this new mindset at a community level?

Chair:  Professor Paul Gately, Professor of Exercise and Obesity and CEO of More Life, Leeds Beckett University

11.30 - 12.00

Tackling system hotspots and empowering community leaders for lasting behaviour change

Dr Maarten van der Kamp, Education Director, EIT Food

12.00 - 12.30

Supporting behaviour change across socio-economic groups

Katharine Jenner, Campaign Director, Action on Sugar and Salt

12.30 - 13.00

International case study of successful public engagement with healthy lifestyles: increasing whole grain consumption in Denmark

Rikke Iben Neess, Campaign Manager, Danish Whole Grain Partnership


Back to tackling obesity: transforming government strategy to improved health outcomes